Volkswagen unveils the People First Warranty, the new industry leader

The literal English translation of “Volkswagen” is “people’s car,” and over the past six decades Volkswagen vehicles have delivered billions of miles and smiles to the people who drive them. Today, VW wants to say thanks for those votes of confidence with one of its own – a pledge it calls the People First Warranty.

Building on the success of the new Atlas and Tiguan’s guarantee, the People First Warranty will offer customers who buy a 2018 model-year VW (except e-Golf) a six year or 72,000 mile (whichever occurs first) New Vehicle Limited Warranty – the longest bumper to bumper transferable warranty in years and mileage among major American car and SUV brands. 1

“With our great lineup of vehicles, we want to welcome as many new members to the Volkswagen family as we can” says Hinrich J. Woebcken, CEO of the North American Region, Volkswagen. “VW is the people’s car, and this warranty puts our people first.”

The People First bumper-to-bumper New Vehicle Limited Warranty runs for six years or 72,000 miles, whichever occurs first, and includes coverage for powertrain components including the engine and transmission.2 Whether it’s the new available driver-assistance technologies in the 2018 Golf, the optional new 1.8-liter turbo engine in the Passat or the 4Motion all-wheel-drive of the grippy Golf R, VW has confidence in its vehicles.

The People First Warranty also stands out from the rest of the crowd. Many of VW’s direct competitors such as Honda and Toyota typically offer coverage of three years or 36,000 miles, and separate powertrain coverage up to five years or 60,000 miles. Even luxury brands like Lincoln and Infiniti offer four years or 50,000 miles for basic coverage and six years or 70,000 miles on powertrains.

The People First Warranty transfers to subsequent owners for the remainder of its six-year or 72,000-mile coverage – helping protect your investment in a new VW. It comes standard on all 2018 Volkswagen models, with the exception of the electric 2018 e-Golf, which will carry a bumper-to-bumper, 3-year or 36,000 mile (whichever occurs first) New Vehicle Limited Warranty as well as an eight-year, 100,000-mile High Voltage Limited System warranty on its battery.2

“VW has always stood for strong value, and this warranty proves our commitment to that goal,” said Derrick Hatami, Executive Vice President, Sales and Marketing for Volkswagen Group of America. “Now you don’t have to buy a luxury car to get a luxury-level warranty.”