Volkswagen Atlas looks for adventure with new Basecamp accessory line

For the past few years, more Americans have been choosing road trips as their getaways of choice. Surveys show that saving money versus flying isn’t the main reason behind the trend; rather, people prefer the freedom to travel on their own schedules, with as much cargo room as they need, to reach the places planes and trains just don’t go.

To foster that sense of adventure, Volkswagen has revealed a new Basecamp accessory line, a range of customizable function and style features available for the 2021 Atlas, based on the rugged Basecamp concept revealed in 2019. The enhancements — slated for Spring of 2020 — provide an extra level of excitement for the updated seven-passenger SUV.

“Our goal is to provide customers with an extensive catalog of accessory options that cater to their desires for distinctive styling and functionality,” said Hein Schafer, Senior Vice President of Product Marketing and Strategy at Volkswagen of America. “The public interest and customer enthusiasm sparked by the Atlas Basecamp concept created a strong business case to further explore off-road-themed components for production.”

Accessories in the line, produced by Air Design, are available individually or as a set in the Basecamp styling package – so Atlas owners can decide just how rugged they want their trips to be. The package includes custom body cladding elements that offer a rugged overland look, including a two-tone satin silver and metallic front bumper guard, textured anthracite fender flares with integrated splash guards, satin silver side door rocker panels, and a satin silver rear valance with trailer hitch access for models equipped with this feature.

The look is completed with unique 17-inch Traverse MX wheels that were produced specifically for Volkswagen by wheel builder fifteen52 for the Basecamp concept. The wheels come in either frosted graphite or radiant silver and are designed for use with 245/70R17 all-terrain tires.

To round it out, the styling package comes with a pair of unique and exclusive Basecamp badges that are not sold separately. Like those souvenirs from a great road trip, you can only get them if you make the journey.12

The 2021 Atlas - Basecamp accessory line