The Power of the #PinkBeetle

The #PinkBeetle will do more than just turn heads this autumn.

From the moment it debuted at the 2015 New York Auto Show, the #PinkBeetle has attracted the attention of fashion-forward Volkswagen fans from across the country. In fact, its lure proved so strong that Volkswagen decided to offer the car for sale this fall (see “Putting the #PinkBeetle into Production,” below) and one will be auctioned off to benefit The Pink Agenda ( and Giuliana Rancic’s FAB-U-WISH.

Pink Beetle Badge

The Pink Agenda is a New York-based, not-for-profit organization that relies on “fierce fundraising, fabulous social activities and personal financial commitments,” to support breast cancer research, care and awareness. The #PinkBeetle, says Darryll Harrison, Manager, Lifestyle, Regional, and Innovation, Public Relations, Volkswagen of America, is positioned to “bring excitement to Beetle fans around the country, and this event will help raise money for breast cancer research and care, and raise awareness of the disease.”

The Pink Agenda’s Annual Gala on October 13th will be held in New York City. The buzz about the event just got a little more pink: Not only will the winner of the auction have the opportunity to attend the Gala, where the #PinkBeetle will be parked outside, but he or she will also meet Giuliana Rancic, host of the event. Known for her Fashion Police and Live from the Red Carpet roles, Rancic has worked closely with The Pink Agenda since 2014, when she partnered her initiative FAB-U-WISH with the organization. “I know from my own personal breast cancer experience that a little bit of fabulous can go a long way,” says Rancic. “Through FAB-U-WISH, I work with The Pink Agenda to help women currently facing the disease feel special—and feel better—during their most difficult times. The #PinkBeetle auction is an exciting way to support women and our ultimate wish of finding a cure.”

Scott Speed

New York City isn’t the only place where pink plus a Volkswagen combine to help the battle against breast cancer: When the Red Bull Global Rallycross Series comes to Los Angeles during Breast Cancer Awareness Month in October, drivers Tanner Foust and Scott Speed will show off a Volkswagen race car wrapped in pink. Luckily, you don’t have to be in L.A. to see the performance: The second round of the two-day event will be broadcast live on NBC, on October 9, at 3:00 p.m. (ET).

Bids will be accepted for the new 2017 Volkswagen #PinkBeetle coupe on from September 1, 2016, through September 22, 2016, at 11:59 p.m. EDT.


Putting the #PinkBeetle into Production

Pink Beetle Pink Beetle Dashboard

This autumn, keep your eyes out at dealerships for a very limited production run of the #PinkBeetle in the U.S.

A fresh Fuchsia Metallic exterior paint color set off by gloss-black mirror caps, black side sills and one of two wheel designs are just a few of the highlights of 2017 Volkswagen #PinkBeetle. #PinkBeetle Coupes roll on 17-inch Linas multi-spoke alloy wheels, while Convertibles feature five-spoke 18-inchers in the “Twister” design, and has standard Bi-Xenon headlights with LED daytime running light couples with LED taillights.

Inside the cabin are appropriately colored dash accents and Pink “Club” cloth seats with plaid inserts. And as you might expect, the #PinkBeetle will have plenty of standard technology, including a rearview camera, keyless access with push-button start and the Volkswagen infotainment system App-Connect 1 which boasts standard Android Auto™, Apple CarPlay™ and MirrorLink™ enabled compatible smartphone integration. The #PinkBeetle will come standard with a powerful 1.8-liter turbocharged engine.

“The Beetle is an iconic vehicle for Volkswagen, and we are eager to launch this new, limited edition in the fall,” says Harrison.