With public attractions like museums and theme parks largely closed around the world, many are turning to virtual tours. Autostadt, the automotive theme park next to the Volkswagen production factory in Wolfsburg, Germany, has recently reopened, but developed several virtual experiences. A coloring project lets people virtually race through the park in a personalized ID. BUZZ concept vehicle, and a series of “sofa tours” allow a closer look at the past, present, and future of mobility.
Bring the ID. BUZZ to life by downloading and printing the official Autostadt ID. BUZZ coloring sheet as well as downloading the Quiver app from the app store onto a mobile device. Once the coloring sheet is filled in, scan the entire page on the app and a personalized ID. BUZZ will appear on the virtual Autostadt racing course. On the app, the ID. BUZZ can race through a timed course around the automotive park, giving users a glimpse of its iconic landmarks like the Volkswagen factory, Customer Center silos and the piazza entrance where every visit at the park begins.
The virtual race is a fun introduction to Autostadt, the Volkswagen Group’s automotive theme park, which opened in 2000, and includes the world’s largest delivery center, delivering an average of 500 Volkswagen and SEAT vehicles daily.
Besides racing the ID. BUZZ, the park offers virtual “sofa tours” on the official Instagram account. These tours highlight its biggest attractions and popular vehicles as well as the park’s modern architecture and impressive grounds.
The virtual tours give users a look at historical attractions like ZeitHaus, the multi-brand car museum. The museum’s collection has more than 250 vehicles from over 60 different brands including the Benz Patent-Motorwagen Number 1, Ford Model T, Bugatti Atlantic and Volkswagen Beetle. Many of the vehicles showcased are important contributions that helped to shape the automotive industry. Many of the vintage cars at the museum are still in use, taking part in rallies and road trips throughout the year. As a result, the exhibits constantly change, giving guests a different experience every visit.
To learn more about the current Volkswagen Group offerings, the virtual tours feature the Volkswagen brand pavilion. It is one of eight brand pavilions that give visitors the opportunity to see the latest models as well as learn about the values and philosophy of each brand – Volkswagen, Volkswagen Commercial Vehicles, Audi, SEAT, Škoda, Lamborghini and Porsche. The eighth pavilion features the Group’s high-end segment with a mirrored Bugatti Veyron as its centerpiece.
Besides the past and present, the virtual tours give users the opportunity to experience the future of mobility in the park’s new exhibition, “Get Ready for ID.” The exhibit is entirely dedicated to the company’s future e-mobility products like the ID. BUZZ and alludes to a brighter, more electric future.