Temperatures might be dropping, but things are only heating up in the world of Volkswagen — from electric-vehicle news to soccer sponsorships. Here’s what’s happening and where you can join in the VW fun.
The Future of Electric is Coming
In January, Volkswagen announced a game-changing strategy for its future. Scheduled for a 2022 opening, an expanded VW Chattanooga facility plans to serve as the North American base for electric-vehicle (EV) manufacturing.
The approximately $800 million investment will create about 1,000 jobs and focus on the modular electric toolkit chassis, referred to as MEB, and the ID. CROZZ SUV, first revealed to the public at the 2018 North American International Auto Show. The Chattanooga factory, which opened in 2011, already has about 3,500 workers who currently assemble the midsize Atlas SUV and the Passat sedan.
This EV effort in Tennessee is part of a nearly $50 billion investment VW is making toward electric vehicles and digital services through 2023 in an effort to sell approximately 1 million EVs by 2025.
Read more here.
Get Your Kicks
Pay close attention to U.S. Men’s and Women’s National Soccer jerseys over the next four years, and you’ll spot a familiar logo. Volkswagen has collaborated with the U.S. Soccer Federation as the presenting automotive sponsor through 2022, with a slogan of “One Goal” and an initial focus on developing the next generation of female leaders in soccer. Specifically, the collaboration will aim to produce and support women coaches; right now, only 15 percent of all team leaders are women. Volkswagen will also help to increase visibility and engage fans with soccer all across the country. Read more here.
Let It Show
Auto shows — a wintertime staple — offer more than a sneak peek behind the scenes and under some hoods. They’re also filled with show-only experiences, such as last year’s VW interactive displays with a GTI racing simulator and a “screen” made up of tiny magnetic flipping pixels. Check out these upcoming events.
- North American International Auto Show in Detroit: January 19–27
- New England International Auto Show in Boston: January 17–21
- Houston Auto Show: January 23–27
- St. Louis Auto Show: January 24–27
- Portland International Auto Show: January 24–27
- Philadelphia Auto Show: February 2–10
- Chicago Auto Show: press only February 7–8; open to the general public February 9–18
- Cleveland Auto Show: February 22–March 3
- Greater Milwaukee International Car & Truck Show: February 23–March 3
- Twin Cities Auto Show: March 9–17
- Atlanta International Auto Show: March 20–24
- DFW Auto Show: March 27–31
- Denver Auto Show: March 27–31
- Washington Auto Show: April 2–14
- New York Auto Show: press only April 17–18; open to the general public April 19–28
Get a glimpse of the auto show experience here.