Cribs, highchairs and more: Why the Volkswagen Atlas is the best car for this mompreneur

Alex Calicchio uses her Volkswagen Atlas to deliver essential baby gear to vacationers in need.
Alex Calicchio and her daughter sit in Calicchio’s Deep Black Pearl Atlas.

Traveling with a baby or toddler is no easy task. Beyond naps, feedings and diaper changes, parents are often forced to lug loads bulky child equipment, like car seats and cribs, to faraway places.

Enter Alex Calicchio, an entrepreneur in the Palm Beach, Fla., area who uses her Volkswagen Atlas to deliver essential baby gear to vacationers in need.

Here’s the concept:  Visitors reserve the desired equipment on rental site When it’s time for their trip, Calicchio, a company representative, delivers the goods and sets everything up. Calicchio appreciates the flexibility her part-time gig offers, and attributes part of her success to one important component—her Atlas. She even refers to her car as her “sidekick.”

Cargo space was crucial when Calicchio was selecting a new car for her entrepreneurial venture—she needed to be able to easily transport full-size cribs, highchairs and strollers 1. Other priorities included sleek design, a comfortable interior and, most importantly, peace-of-mind.

Both her husband and stepdaughter drive Volkswagen vehicles, so Calicchio’s husband suggested checking out the Atlas. Without even test driving the SUV, Calicchio took one look at the Deep Black Pearl Atlas and returned the next day to drive it off the lot.

“I am truly amazed at the amount of things I can fit in this car,” said Calicchio. “I can pack the car full of equipment and still have room to fit my kids” she jokes.

Alex Calicchio and her daughter pose with their pups in front of Calicchio’s Deep Black Pearl.

In fact, Calicchio can pack her Atlas with items placed for order – as well as a  car seat in the second-row captain’s chair for her youngest daughter23.

“Not only does the Atlas let me do my job every day, but it also allows me time to spend with my four-year-old daughter,” Calcchio says. “When I make deliveries, my daughter comes along on what we call road trips.”

When not using her Atlas for work, Calicchio’s favorite part of the 2018 2.0T SEL vehicle is the panoramic sunroof. She and her daughter enjoy evening stargazing when the weather is nice. “The Atlas helps me in my business, but it really is a family car,” she says.


Volkswagen of America (“VWoA”) is not affiliated with and this story should not be viewed as an endorsement by VWoA of the safety and quality of the products or services provided by Alex’s business.