This November, Volkswagen plans to bring a new vehicle to the grueling desert races of Baja – the Atlas Cross Sport R race car, a specially-modified 480-hp purpose-built version of the brand’s all-new midsize SUV. Desert racing has always been among the most open and accessible motorsports in the world, and today Volkswagen announced it will be opening up the opportunity to design the race day look of the Atlas Cross Sport R race car.
Eligible fans can submit their own original design for the race livery of the Atlas Cross Sport R race car. A panel of Volkswagen designers, drivers and executives will pick the winning submission that will be adapted for the vehicle’s final look. Beyond the pride of their car wrap design becoming a reality on the course, the winner and a guest will have the chance to attend a pre-race test experience with Volkswagen.
“We are continuously amazed by the creativity of our customers and fans,” said Reto Brun, Director of Volkswagen’s Design Center in California. “This is the people’s race, and Volkswagen is the people’s car brand. We’re excited to see how people propose to outfit our latest off-road racer.”
Built from a variety of Volkswagen and custom racing components, including a 2-liter turbo four-cylinder engine adapted from Volkswagen’s successful rallycross program, the mid-engine Atlas Cross Sport R race car is currently being tested and further developed for racing this fall.
The winning design will be revealed at the North American International Auto Show in Detroit this June. Official Rules and details for the contest can be found here.
NO PURCHASE NECESSARY. Open to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older or age of majority. Void where prohibited by law. Begins at 10:00 a.m. PT on 2/21/20 and ends at 11:59 p.m. PT on 3/31/20. For complete details see Official Rules click here.
Atlas Cross-Sport R race car is not available for sale.