Tiguan, Touareg, even Thing – over the decades, most Volkswagen SUVs have a certain alliteration in their names. On Oct. 13, Volkswagen will reveal an all-new SUV for the small compact space in America, and with it a new name: the Volkswagen Taos.
The Volkswagen Taos SUV shares the same name as the New Mexico town of about 6,000 residents that has a rich history and culture. Occupied for more than 1,000 years, the town offers artist colonies that have thrived in the beautiful, mountain-ringed landscape since the early 20th century.
“It was important to choose a name that really embodied the nature of the car and the town of Taos, New Mexico was a perfect fit,” said Hein Schafer, Senior Vice President for Product Marketing and Strategy, Volkswagen of America, Inc. “It’s a small city that offers big things—from outdoor adventure to arts and design and great cuisine.”
Taos also has a bit of connection to Volkswagen history. A must-read of the original van life culture, his book has helped keep countless VW models running, from Beetles and Buses to Type 3 and Type 4 models.
The Taos will slot into the Volkswagen lineup beneath the Tiguan, and represents not just another SUV model, but one designed in the North American region, with its consumers’ needs in mind, with superb space, handling, efficiency and technology. You’ll get your first glimpse of the Taos on Oct. 13.