VW Newsroom

#TBT: The ultra-economical 1988 Volkswagen Öko-Polo

Many enthusiasts are familiar with Volkswagen’s niche models. But not even Ross Cupples, a lifelong fanatic with dozens of Volkswagen cars in his personal collection, had heard of the Öko-Polo — a rare 1988 prototype with a retro rainbow stripe across its doors — when he acquired the only known model in the United States. Volkswagen vehicles have always been a part of Cupples’ life. At age 10, he fell in love with a yellow 1972 Beetle at his family’s used car business in Belmont, NH. He p

Vehicles

These 10 features of the Volkswagen Atlas and Atlas Cross Sport foster winter family fun

The holidays are over, but winter is not. And while your family may be tempted to stay in their pajamas for the next three months, it can be good to get outside and go for a drive — even in the chilly weather. Outdoor activities like sledding, ice skating or even driving to look at lingering holiday decorations can help your family make the most of the season while following COVID-19 guidelines. Whether you are headed to a faraway cabin or just across town, the 2021 Volkswagen Atlas and A

Vehicles

#TBT: The Volkswagen Beetle GSR, a classic in yellow and black

While the Volkswagen Beetle may be one of the most recognizable cars in the world, one of its most eye-catching variants is lesser known – the GSR® yellow and black striped speed racer. The GSR is a flashy, sporty, bumblebee-colored car that was the answer to years of requests from Beetle fans for a sportier version of the classic coupe. In 1973, Volkswagen unveiled the GSR sporting updates designed with European rally racing in mind, a bright yellow paint scheme offset with flat-black hood a

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Volkswagen increases U.S. footprint with 2020 infrastructure developments

As the industry continues to recover and deal with the global pandemic, Volkswagen has remained aggressive in bolstering its engineering, production and logistical footprint in the U.S. as it moves ahead with new vehicle introductions, including its first all-electric SUV, the Volkswagen ID.4 EV, which is expected to hit dealers in early 2021. “The introduction of the ID.4, our new compact SUV the Volkswagen Taos and rising vehicle quality have given us real momentum heading into 2021,” said

Company

The 2021 ID.4 AR Showroom gives shoppers a virtual tire kick

Auto shows often provide millions of people a low-cost, no-pressure way to experience brands and walk around new vehicles to get a sense of them in person and how they might look in their driveways. But with major events canceled or postponed due to the pandemic, Volkswagen has turned to augmented reality as a way to bring that walk-around experience back to customers. Launched last week, the AR experience for the Volkswagen ID.4 and Taos allows those interested in the Volkswagen electric

Vehicles

Understanding the what, where and why of electric vehicle charging

The What It can seem daunting to wrap your head around some of the variables involved in electric vehicle charging. Understanding it requires some new thinking about how your vehicle gets energy – namely, how much any given charger can deliver, and how much your vehicle can take. All Volkswagen ID.4 models will come with a 120-volt or Level 1 charger that’s best used for occasional or last-minute charging; think of it as filling a bathtub with a straw. Most Volkswagen ID.4 owners will

Vehicles

#TBT: The Volkswagen Cabriolet, the ‘80s definition of fun in the sun

Once upon a time on American roads, convertibles were an everyday sight. From the ‘50s through the late ‘70s, convertible models were often the fun, stylish choice, even if life with a fabric-topped vehicle was sometimes a bit louder and less rain-proof than having a steel roof over your head. The original Beetle Convertible was a huge part of that trend, with 332,000 sold worldwide. As a result, when the Beetle was replaced by the first-generation Golf — known as the Rabbit in the United Sta

Vehicles

Visit these five museums to see rare and vintage Volkswagens

Automotive museums across the U.S. have helped preserve some of the world’s rarest Volkswagens and feature everything — from a never-been-titled 1974 Karmann Ghia to a 1966 Volkswagen Type 2 Bus that is a piece of civil rights history. With expansive collections available to the public, anyone can admire these classic cars. Whether these five museums are pit stops or your destination, their collections of vintage Volkswagens are not to be missed. 1. LeMay – America’s Car Museum | Tacom

We can’t pick a favorite, but you can. Meet our expanding SUV lineup.

Whether it’s performance, technology, or the passenger and cargo space, we love SUVs. And Volkswagen is determined to give the people what they want. An SUV stacked with all of the above. That’s why our SUV lineup is built on bold features and designed to meet the needs of everyone from growing families to urban dwellers. Plus, all MY20 and MY21 SUVs come with Carefree Coverage. And with our newest additions to the Volkswagen SUV lineup, including the Volkswagen ID.4 electric SUV and Taos, th

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#TBT: The Volkswagen ‘Beach Bomb,’ the world’s most valuable Hot Wheels

Bruce Pascal was seven years old when Hot Wheels first hit stores in 1968. “It’s hard to explain the craze today, but Hot Wheels was huge. All of my friends were saving up to buy all the Hot Wheels they could,” he said. Hot Wheels soon became the number one toy for boys, and Pascal spent his childhood racing and collecting the die-cast cars. When he grew up, Pascal put his Hot Wheels in a cigar box at his mother’s house, where they collected dust for almost 30 years. His passion for classi

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For #GivingTuesday, Volkswagen gives back through U.S. Soccer

This year, #GivingTuesday seems more needed than ever. Youth athletics have felt the impact of the pandemic, from cancelled leagues and seasons to uncertain paths for college hopefuls. For those reasons and many others, Volkswagen of America is the presenting partner of U.S. Soccer’s #GivingTuesday Campaign this year and directing $115,000 of its U.S. Soccer sponsorship towards scholarships and non-profits that develop and nurture female soccer players and coaches across the nation. “V

Awards

#TBT: Volkswagen’s Guinness World Record-breaking history

It’s not easy to make it into the Guinness World Records book. With over 50,000 applications from aspiring record-breakers each year, it can be a competitive field — especially in transportation, where records can come down to a millisecond. At Volkswagen, we know a thing or two about breaking records. To celebrate Guinness World Records Day, we are looking back at nine times Volkswagen and its fans have advanced the auto industry and earned a place in Guinness World Records history.

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Volkswagen teams with Taos Ski Valley, Inc. for snow adventures

The name of the all-new Volkswagen Taos was chosen as a homage to the wild and beautiful land around Taos, N.M. To build that relationship beyond the name, Volkswagen has teamed with one of the state’s largest resorts and one of North America’s premier ski and snowboard destinations — the Taos Ski Valley ski resort. A short drive from Colorado Springs and Denver, the top-rated, ski-in/ski-out mountain hotel and resort features 14 lifts, 110 trails and 1,294 acres of varied terrain, includ

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Shopping small leads to big impact

The holiday shopping season is officially underway, and an easy way to celebrate the start of the holiday gift-giving season is investing in your community and shopping locally. Since 2009, holiday shoppers nationwide have been encouraged to forgo shopping at big-box stores and area malls and support local independent retailers and mom-and-pop shops the weekend after Thanksgiving. The annual shopping event is an opportune time for neighborhood merchants to attract new customers and highli

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Virtual events are driving enthusiasm in the automotive industry

This year, major automotive events — which typically hold thousands of attendees and carmakers from around the world in large, crowded indoor venues — could not continue as they did in years’ past while following social distancing guidelines. But rather than facing cancellation or postponement, many are adapting by creating new ways for fans to engage with automotive brands and one another online. Hot Wheels Senior Design Manager Brian Benedict was working with his team to plan the third

Vehicles

#TBT: A Volkswagen Beetle adorned with millions of beads links Mexico’s past and present

Volkswagens have always been vehicles of expression, from the Volkswagen Light Bus to the Wedding Beetle. But perhaps no car is as intricately and meticulously crafted as the “Vochol,” a 1990 Volkswagen Beetle adorned with over two million carefully placed glass beads. The name “Vochol” is a combination of “vocho,” a common term for Volkswagen Beetles in Mexico, and “Huichol,” another name for the Wixárika indigenous group in the western states of Nayarit and Jalisco, Mexico. Separated fr

Vehicles

How owning an electric vehicle can save money over the long haul

Electric vehicles like the Volkswagen ID.4 offer a lot of benefits to their owners, such as zero tailpipe-emission driving and home charging. But there’s often been questions about the cost of EVs, as battery technology remains slightly more expensive than combustion engines. The truth is that while some of those differences exist, the cost of owning an EV has fallen in recent years. With Volkswagen building a global platform to support dozens of EV models worldwide, the ID.4 can offer all th

The new 2022 Volkswagen Golf R brings more power, tech and fun than ever before

It has been just under two decades since Volkswagen revealed the first Golf R32, a then-unexpected combination of the classic Golf hatchback platform with the go-fast parts of a performance car—namely the 3.2-liter narrow-angle VR-6 engine and an advanced all-wheel-drive system. From its cornering prowess to its exhaust note, the R32 quickly built a following. Today, Volkswagen reveals the fourth-generation of the Golf R, and while the formula hasn’t changed, the performance potential has rea