Assembling the Atlas, Passat and upcoming Atlas Cross Sport in Chattanooga, Tenn., takes thousands of people working closely together. For the next several weeks, Volkswagen will highlight four of these employees in a new advertising campaign that demonstrates their passion for their work.
From engineering and paint to assembly and final inspection, each worker introduced in the series shares insight into their life and how dedicated they are to their role in the assembly process. “I take so much pride in what I do,” says Brittany, one of the Paint Finesse team members who give final inspections to vehicle finishes. “I’ve been trained to notice things that most human eyes don’t see.”
Take a look at how Ben, a mechanical engineer, uses his passion as an amateur racer to bring quality to life every day at Chattanooga, and stay tuned for more stories over the next few weeks.