Volkswagen takes to the slopes with America’s snowsports instructors

Every winter, more than 32,000 professional instructors fan out across America to teach and encourage skiing, snowboarding and a variety of other snowsports. From novices to experts, from kids to disabled veterans, the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) share the joy of making people fly on the snow.

Starting today, they’ll have a new helper on the mountain – Volkswagen.

As part of a new multi-year sponsorship to promote snowsports in America, Volkswagen will supply its Golf Alltrack wagons equipped with 4Motion® all-wheel-drive to nine regional PSIA-AASI divisions.

“We want to find ways to help people get to the mountain and enjoy the outdoors,” said Nick Herrin, the chief executive officer of the PSIA-AASI. “I’m really excited about the Volkswagen Golf Alltrack.”

Founded in 1961, the PSIA-AASI helped create a standard course of training for people who want to take up skiing and then in the 1990s, snowboarding. At more than 300 ski and snowboard schools across the country, instructors hone their skills and give students a safe introduction to the slopes. Beyond the traditional skiing and snowboarding, the association also promotes disciplines like cross country, telemark, and adaptive skiing and snowboarding, which uses special tools and techniques to help people with disabilities enjoy the slopes.

Herrin said keeping up with all those disciplines requires a lot of equipment, and vehicles that can haul it securely.

“A lot of instructors are trained to teach different types of lessons, so they may have two different kind of skis, plus a snowboard, or sit skis for adaptive students” he said. “When you’re out with students, it’s very common to have to find another vehicle just to carry all of the gear.”1

With the arrivals of the Alltrack and the all-new 2018 Volkswagen Atlas and Tiguan, all featuring ample hauling capacity and available all-wheel-drive, Volkswagen is broadening its appeal to those who want to go off the beaten path for adventure, and turning 2017 into the year of SUVs for the brand.

“Our vehicles are built to meet the needs of those who enjoy outdoor recreation all year-round,” said Vinay Shahani, Senior Vice President of Marketing, Volkswagen of America, “and the Golf Alltrack—spacious, rugged, and capable of handling a variety of terrain—will be a standout this winter.”

Beyond its cargo and all-wheel-drive, the Golf Alltrack also features Hill Descent Control, Alltrack-exclusive “Off Road Mode”2 and increased ground clearance.

Says Herrin: “I can’t wait to get going in these.”