With winter in full swing, thousands of people head to the mountains every weekend to enjoy their first taste of snow sports, and to level up their skills. Helping them at every step are the 32,000 members of the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) – the world’s largest organization dedicated to skiing and snowboarding.
And for the third year in a row, Volkswagen will help America’s ski and snowboard instructors get where they need to be.
Since its founding in 1961, PSIA-AASI has helped create a standard course of training for skiers, and, in the 1990s, snowboarding. Today, the instructors of PSIA-AASI hone their skills and give students an introduction to the slopes at more than 300 resorts around the country.
Volkswagen provided the instructors of PSIA-AASI with a fleet of 12 custom-wrapped Volkswagen vehicles, including the Atlas, Tiguan, and Golf Alltrack equipped with 4Motion® all-wheel-drive, to eight regional PSIA-AASI divisions. The specially-wrapped vehicles are set against a wintery mountainscape and the design helps to inspire and promote the passion that ski and snowboard athletes have for the sport. These custom wrapped vehicles can be seen at resorts around the country
With ample storage, and available 4Motion® all-wheel-drive, vehicles like the Atlas, Tiguan, and Alltrack, are perfectly suited to handle the unique needs of snowsports athletes — including the instructors of PSIA-AASI.
“We deliver more than 1,000 education events a year, and this partnership gives our teams an invaluable measure of confidence that they can arrive at their destination,” said Nicholas Herrin, PSIA-AASI’s CEO.
“It’s exciting to see such a great lineup of vehicles that meet the needs of our members, whether they live in the mountains year-round or commute throughout the winter. From the Golf Alltrack to the Atlas, there are great options for getting outside in the snowy environment, pursuing the sense of adventure at the heart of our mission as snow sports educators,” Herrin added.
To highlight the partnership, VW also worked with athletes Hayden Korte-Moore and Zak Hale to create a short video. Shot in Colorado, the piece demonstrates the natural connection between Volkswagen vehicles and snowsports athletes.
This partnership with PSIA-AASI continues VW’s outreach to the snowsports community — one of the most demanding groups of drivers in America.
“It’s great to work with a partner so committed to supporting the growth of snowsports through quality education,” said Herrin. “Our shared commitment to get people outside in the winter environment is a perfect point of alignment for the two companies.”