Search Results for"Heritage"
Magazine
The Legendary Rabbit Name Makes a 2019 Comeback
It was fast. It was nimble. It was fun. And it had attitude. The original 1983 Mk1 Volkswagen Rabbit GTI sported red plaid seats, snowflake wheels, and a golf ball shift knob. It helped create a brand new category of sports car; the hot hatch. Now, the Rabbit is back for 2019 as a special edition model — the GTI Rabbit Edition is the first GTI to pay tribute to the Rabbit heritage since the 2003 20th Anniversary vehicle. Here’s why we should all be excited. Enthusiasm builds The GTI has
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Preserving a piece of civil rights history: The Jenkins’ Bus
Most vehicles that sit outside unattended for four decades aren’t destined to ever move again. But this 1966 Volkswagen Type 2 Deluxe Station Wagon isn’t just any Bus – it’s a piece of civil-rights history, and a memory of a family that spent decades working to make the country a better place. Esau and Janie B. Jenkins spent several decades fighting to improve the lives of their neighbors on Johns Island, S.C. From the 1940s through the early 1970s, the Jenkins family built a network of
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A new era for Volkswagen innovation in America begins with the Type 20 Concept
Some two decades ago, the Volkswagen Group opened a three-person office in Silicon Valley, looking to tap the region’s burgeoning tech scene for new transportation breakthroughs. Today, that office includes more than 180 engineers, designers, researchers and social scientists – the largest such office outside Germany. Earlier this month, Volkswagen announced a new name and increased responsibility for the site: the Innovation and Engineering Center California. And to demonstrate how it wi
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How ID. BUZZ takes Volkswagen back to the future
Few vehicles have ever reached the iconic status enjoyed by Volkswagen Microbus. Even today, some 40 years after sales of the vehicle officially known as the Type 2 stopped in the United States, the Bus retains a singular following among enthusiasts and casual fans. Yet as it considers the largest transformation in its history, one powered by electric vehicles, Volkswagen has also imagined how tomorrow’s transport needs could lead to a future revival of the Microbus – in the form of the ID. B
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#TBT: Three big brands that started small with a Volkswagen
Many successful companies trace their heritage to a small business that started as a passion project. Surprisingly, some of these now-famous companies credit a Volkswagen model as a key player in the early days of their business. Domino’s Delivery Beetle Brothers Tom and James Monaghan founded Domino’s Pizza in 1960 when they bought a small pizzeria in Ypsilanti, Michigan. The brothers purchased the store for only $900 and decided to keep the original name, DomiNick’s. They were given
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Volkswagen performance runs in the family for one father-son duo
It’s hard to miss the Mallard men cruising down the highway in their matching tornado red Volkswagen cars. The vibrant vehicles—outfitted in custom license plates that wink at the cars’ German heritage—boldly stand out in a sea of monochromatic colors. Matthew Mallard says his bright red Jetta GLI is a tribute to his dad, Scott Mallard, who fueled his passion for cars and German engineering from a very early age. "The first car I got to sit behind the driver’s wheel was my dad’s 1999 J
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Iconic Finale: Why You’ll Love the Beetle Final Edition
It was 1949 and the U.S. was puzzled. What, exactly, was this car that Volkswagen had shipped here? That car, of course, was the Beetle, which cut a distinctive silhouette on the automotive scene. Its various iterations over the last 70 years have been no exception. And now, with the release of the Beetle Final Editions, Volkswagen is poised to bring one chapter of this storied history to a close. Saying Goodbye Throughout its history, the Beetle has been an innovative design, a counterc
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Shopping small leads to big impact
The holiday shopping season is officially underway, and an easy way to celebrate the start of the holiday gift-giving season is investing in your community and shopping locally. Since 2009, holiday shoppers nationwide have been encouraged to forgo shopping at big-box stores and area malls and support local independent retailers and mom-and-pop shops the weekend after Thanksgiving. The annual shopping event is an opportune time for neighborhood merchants to attract new customers and highli
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