Now Trending: VW in the News

Temperatures might be dropping, but things are only heating up in the world of Volkswagen — from electric-vehicle news to soccer sponsorships. Here’s what’s happening and where you can join in the VW fun.

The Future of Electric is Coming
In January, Volkswagen announced a game-changing strategy for its future. Scheduled for a 2022 opening, an expanded VW Chattanooga facility plans to serve as the North American base for electric-vehicle (EV) manufacturing.

The approximately $800 million investment will create about 1,000 jobs and focus on the modular electric toolkit chassis, referred to as MEB, and the ID. CROZZ SUV, first revealed to the public at the 2018 North American International Auto Show. The Chattanooga factory, which opened in 2011, already has about 3,500 workers who currently assemble the midsize Atlas SUV and the Passat sedan.

This EV effort in Tennessee is part of a nearly $50 billion investment VW is making toward electric vehicles and digital services through 2023 in an effort to sell approximately 1 million EVs by 2025.

Read more here.

 

Get Your Kicks
Pay close attention to U.S. Men’s and Women’s National Soccer jerseys over the next four years, and you’ll spot a familiar logo. Volkswagen has collaborated with the U.S. Soccer Federation as the presenting automotive sponsor through 2022, with a slogan of “One Goal” and an initial focus on developing the next generation of female leaders in soccer. Specifically, the collaboration will aim to produce and support women coaches; right now, only 15 percent of all team leaders are women. Volkswagen will also help to increase visibility and engage fans with soccer all across the country. Read more here.

Let It Show
Auto shows — a wintertime staple — offer more than a sneak peek behind the scenes and under some hoods. They’re also filled with show-only experiences, such as last year’s VW interactive displays with a GTI racing simulator and a “screen” made up of tiny magnetic flipping pixels. Check out these upcoming events.

Get a glimpse of the auto show experience here.

Three Top Tuners Take on the Jetta
The Specialty Equipment Market Association (SEMA) Show is one of the biggest draws in the automotive industry. It’s where automotive media and industry professionals get their fill of after-market add-ons, upgrades, and accessories, and the November 2018 show in Las Vegas was no different. The SEMA Show was also a chance for three exhibitors to show off their products and creativity, using none other than a 2019 Volkswagen Jetta as their platform.

Check out last year’s vehicle designs. 

The Corrado Turned 30!
In 1988, leg warmers and hair bands hadn’t yet given way to flannel and big-hair bands. But the year would mark something auspicious in VW history: the debut of the Corrado.

The life of the Corrado was bright and fast; it was produced only from 1988 to 1995. Three decades after its debut, the Corrado remains a favorite of collectors. Although only around 17,000 of the cars were ever produced for the U.S. market, many are still on the road. The Corrado has attained cult classic status thanks to its performance, practical hatchback, and reputation for great handling, especially among front-wheel-drive vehicles. (Oh, and if they’re being honest, enthusiasts might admit that the speed-activated spoiler is one of its chief draws.)

 

Building the Atlas

Can’t make it to Tennessee for a tour of the VW facility in Chattanooga? You can still get an inside look at how the Volkswagen Atlas comes together.

In fall 2018, the 100,000th Atlas — a 2019 Atlas SEL Premium in Pacific Blue, with a Shetland V-Tex leatherette interior to be exact — rolled off the production line at the Chattanooga, Tennessee plant.

See how the factory’s 3,700 employees (and more than a few robots) bring the Atlas together in just two minutes.

 Disclaimer: Watching the video may result in an uncontrollable urge to drive an Atlas.