Bass reverberating deep in your chest. Infinite selfies in a mirrored room. Delicious drinks and tasty treats. The Volkswagen Jetta Haus pop-up events offered something for every sense in a perfect weekend mashup of music, food, and forward-thinking experiences.
For Jetta and VW enthusiasts, the Jetta Haus pop-up events in May were more than just an opportunity to get behind the wheel of the all-new 2019 Jetta. This pop-up party toured Chicago, Miami, New York, and Los Angeles and gave guests the opportunity to go beyond the driver’s seat and experience the Jetta in all-new ways. Discover what sights and sounds they found at the Haus.
The Jetta Haus event was first and foremost a chance to showcase innovation — local innovation and VW innovation, too. Color and music are key components of the all-new Jetta (it is the first Volkswagen in the U.S. to offer the available BeatsAudio™ system), so color and music became the focus of the tour. Local musical acts and DJs (Torae from Hip Hop Nation on SiriusXM, Channel 44 in NYC, for example) offered a just-for-the-city soundtrack and activities to reflect the flavor of the cities and neighborhoods.
Chicago’s Zhou B Art Center was filled with up-and-coming artists, including THE O’MY’S blend of hip-hop and soul and rapper The Boy Illinois. Hometown favorites Twelve’Len and indie artist Xaxo brought their talents to Miami’s Soho Studios. In Brooklyn, New York’s own DJ PARLER and Topaz Jones rocked the house with their hip-hop samplings along with R&B sensation Adrian Daniel and pop/rock band Oak & Ash. Playa Studios offered audiences a taste of some of California’s rising talent like VINCINT and Lorine Chia.