February temperatures outside dipped into the low double digits, but inside McCormick Place — just blocks from Lake Michigan — it wasn’t winter’s winds that garnered attention, it was the all-new, hands-on Volkswagen exhibit.
Kids and grown-ups alike played in front of an interactive display board, which broadcasted their movements back to them in black and white and showered them with a cascade of tick-tick-ticks — the sound of thousands of tiny magnetic pixels flipping. Other attendees “zoomed” around a virtual racetrack, seated behind the wheel of a GTI racing simulator. And some spent time snapping photos and popping in and out of each member of the VW family of vehicles, including the all-new Arteon.
For attendees, taking a peek at the VW exhibit is a seamless experience. It’s like visiting a showroom, with a few more bells and whistles (and some fun stuff for the kids). But developing the brand-new exhibit — which stays up for just over a week and travels to several auto shows — was something that required a lot more time and effort.
Curious about what goes into that VW flip disc wall, the Golf GTI Track Challenge, and more? We got the inside scoop.
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