To be a successful entrepreneur, hard work is a given. When it comes to owning a small business, passion is also required – especially, if you’ve chosen to run your business from a Volkswagen Bus.
Across the country, VW brand enthusiasts and small business owners are taking original VW Microbuses and repurposing them a working Bus. Some started as Volkswagen enthusiasts and wanted to find a way to capitalize on their hobby of working on their buses. Others came to the idea through the inspiration that a Volkswagen Bus could take their vision to a new level.
For the enthusiasts, the Bus came first and the business second. Anthony Alcala owns a photo booth company based in Northern California called The Booth Bus. The couple always loved the outdoors, which is why they purchased a Bus to begin with. However, about 10 years ago, they decided that they wanted to live a more creative lifestyle. After exploring various entrepreneurial routes, they tapped into their professional skill set and converted their newly purchased bus into a photo booth in July 2014.
“The bus was centered around light-heartedness,” which was perfect for the change of pace they were looking for, Alcala said. To trial the concept, Anthony and his wife, Jenna, put the bus together for a neighborhood block party, “and people loved it. It was an ‘a-ha’ moment, and we ran with it.”
For some business owners, the Bus came second to their entrepreneurial vision. Ace Bar Bus owner Emily Biederman was inspired to transform a Bus into a mobile bartending service to pair with her restaurant, Ace Eat Serve in Denver, Colorado. After her team visited Bangkok, Thailand, and saw vendors using Volkswagen buses as extensions of their kitchens, they knew a VW Bus would be in their future.