A VW Electric Vehicle Races to a History-Making Win

Volkswagen’s all-electric I.D. R race car sets a new standard at the world’s highest road race.

Celebrating ten years of Volkswagen in Chattanooga

  Ten years ago this week, Volkswagen made it official: It wanted to build one of the world’s most advanced automotive assembly factories in the hills outside Chattanooga, Tenn. And since then a series of successful milestones – from the 700,000th Passat to the new expansion for the growing Atlas line – has shown how VW and Chattanooga have built a partnership for the future. Since its launch, the initial investment of approximately $1 billion in Chattanooga, and the commitment to

The VW Bucket List: Highway 1 Treffen

7 reasons why this 10-day drive is worth every second.

6 Standout Summer Travel Ideas

Summer’s here. Why are you still at home? Use these ideas from VW and an in-the-trenches parent (and frequent road tripper) to take your VW Golf Alltrack and explore.

Meet Noor Tagouri, the next generation of storyteller

Anyone who spends time on social media may think the only storytellers that flourish there are the ones with their phones permanently set to selfie mode. To see the opposite, meet Noor Tagouri. The 24-year-old has followed her own path that straddles the worlds of journalism, fashion and activism, from shooting her own documentaries to starting a clothing line that benefits charitable causes. "I knew I wanted to be a storyteller, a journalist, before I knew what that meant," Tagouri sa

Jetta Haus Goes Beyond the Driver’s Seat

Bass reverberating deep in your chest. Infinite selfies in a mirrored room. Delicious drinks and tasty treats. The Volkswagen Jetta Haus pop-up events offered something for every sense in a perfect weekend mashup of music, food, and forward-thinking experiences. For Jetta and VW enthusiasts, the Jetta Haus pop-up events in May were more than just an opportunity to get behind the wheel of the all-new 2019 Jetta. This pop-up party toured Chicago, Miami, New York, and Los Angeles and gave gu

Why your cup holders carry a surprising amount of science

  When Volkswagen calls the 2019 Jetta “all new,” it doesn’t just mean the chassis, the styling or the driver’s assistance technology. Even the cup holders received a rigorous engineering upgrade. America’s thirst for places to store a beverage in their vehicles dates back decades; it was only in the early ‘80s that the first viable cup holders built into a family vehicle appeared.  Today, Americans can’t get enough of them; the 2018 Volkswagen Atlas has 17 cup holders and the new 201

G-O-A-L: Soccer & VW Take the World Stage

Why VW’s first electric race car previews the future of EVs

Last week, Volkswagen Motorsport revealed the first all-electric race car in the company’s history. Built  with the goal of setting a new record for the race up Pikes Peak in June, the I.D. R Pikes Peak combines cutting-edge motorsports engineering with Volkswagen’s growing expertise in electric mobility. And while the custom-built race car was designed for one purpose, it also previews the technology that will help make electric vehicles a more mainstream reality. Pikes Peak ranks as the wor

Volkswagen’s 2018 Enthusiast Fleet shows its colors at European Experience

With one unifying streak of neon yellow, the modified vehicles show opportunity for aftermarket customization of the latest VW models

Driving the first-generation Volkswagen Jetta with its 2019 successor

The 1980 model year was a big one for Volkswagen of America. Known at the time mostly for the Rabbit hatchback, VW brought out four new models that year – the Rabbit convertible, the Rabbit-based Pickup, the then-new Vanagon (including its hip camper variant) and an all-new sedan named after the German word for “jet stream:” the Jetta. It was not many years later that the Jetta became the best-selling German model in America, with more than 3.2 million models sold since. With the new 2019 Jet

Unleashing the Rrrrr-roar of the Golf Rs at WITW

For one weekend in April each year, the small village of Fontana, North Carolina, hosts a gathering of Volkswagen friends and owners casually known as WITW. What ties these cars together, apart from the VW badge, is that their engines all produce a beloved exhaust note. This year I joined over 100 of these special cars for some fun, both in the village and on the famous roads that surround it. The Golf R32 and Golf R cars have been a staple in the VW enthusiast community ever since the first

A designer’s look at the 2019 Volkswagen Jetta

How do you design a new car? Boldly and carefully. The all-new 2019 Volkswagen Jetta reflects years of exacting design work by a dedicated team that had to anticipate American market trends, meet a host of engineering requirements, and eventually craft a look that can appeal to millions. “Cars are always reflecting society, fashion, architecture — they’re part of the development of mankind,” says Klaus Bischoff, head of design for Volkswagen. “From the beginning, we said we need to have a

Meet the sausage that’s one of Volkswagen’s most popular products

In the official Volkswagen parts list, it's item no. 199 398 500 A -- one of the world’s most unique sausages, and a Volkswagen original celebrating its 45th year of production. First created in 1973, Volkswagen has made its own currywurst sausage ever since, and in the process turned it into a symbol of the company throughout Europe. While it’s a staple of the factory cafeterias in Wolfsburg and other European Volkswagen plants for breakfast or lunch, it’s also sold in grocery stores und

VW Atlas Cross Sport Concept Launches the Atlas Family

There’s a certain kind of vehicle that American families have sought for years. In the 1950s, typical family cars had four doors, room for five people, and a trunk big enough to haul all of their luggage. They also sported enough power to hit highway speeds without worry — and the most successful ones also happened to capture the style of the era. That basic formula has held true through the decades, even as the shape of those vehicles has evolved. Five-passenger SUVs rank as the most in-dema

How the Volkswagen Atlas Tanoak concept pickup came to life

The idea was simple – “build a modern Volkswagen pickup truck” – but the execution was anything but. The Volkswagen Atlas Tanoak concept vehicle unveiled at the New York International Auto Show reflects months of work by dozens of VW designers and engineers to build something that has not existed before; a real mid-size pickup,  designed for American tastes, from the highly flexible platform architectures of the Volkswagen Group. The result was the hit of the show, precisely because it mix

9 Things You Didn’t Know About the All-New Arteon

The camera flashes popped and the crowd “oohed” and “aahed” when Volkswagen unveiled the 2019 Volkswagen Arteon in February at the Chicago Auto Show. Two fastback sedans, in metallic red and yellow, rotated on the stage, and although the iconic VW logo adorned both trunks and hoods, the cars were unlike any Volkswagen vehicles attendees had ever seen. That was by design. With the Arteon, Volkswagen set out to establish a new design direction for the future, providing a glimpse of the next

The VW Auto Show Experience

Behind the scenes at the immersive Volkswagen exhibit, unveiled at the Chicago Auto Show.